Customer personas
Form & aesthetic development
Final product rendering
Final product range rendering
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HANNA

The brief stated that as a group we had to create a branded kitchen appliance range that had a strong level of visual continuity and brand values. The products also had to be design around a persona of Young families that stereotypically consists of mother, father and two children. External and internal consideration had to be made. I had to explain how the final product would be manufactured and processed.

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Arjan Kalsi
Product Designer Birmingham, United Kingdom