Booth Design for Lazard at the Salon Del Risparmio Conference in Milan (April 2018)
As the lead designer on this project, I was tasked by the project manager and marketing leads to create a design that was on brand using contemporary and heritage in the concept, working off of the new website look and feel, and that included a Milan image.
I chose to work with bright, colorful gradients that alluded to the website in a contemporary sense, but that also were a bit more exciting for the event space. Imagery needed to be bold so I chose to work with one that was detailed and interesting whether close up or standing from afar.
From this design we created complimentary web and print ads, which took on the same image and gradient look and feel.
