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UX/UI Landing Page
I was tasked with redesigning a landing page on the new Lazard AM website, working in the updated Lazard branding.
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About
Allison is a Senior client-facing graphic and visual designer with 7+ years of corporate branding and in-house design experience. She specializes in creating and maintaining brand standards and seeks visual consistency across collateral pieces. Allison enjoys the challenge of translating business and technical concepts into beautifully designed visuals. She has a healthy experience laying out documents using InDesign, Illustrator and MS Word for case studies, brochures, fact sheets, proposals, guidebooks, and more. Allison is an excellent communicator and brings the same level of professionalism and empathy to the table whether she is dealing with Senior Analysts, Management, or Junior Designers.
Allison specializes in design for the financial industry, having worked in New York City's fast-paced in-house climate for over 3 years, but she is looking to branch out to new industries. She recently completed the User Experience Design program with General Assembly and is looking for roles that will challenge her to use everything she has learned up to this point.
Her passion is in design and psychology, however, her business and consulting experience provides her with the insight to understand content, problems, and goals in order to be more strategic at all stages in the design process. She has successfully project managed large-scale sales development and eLearning programs, and was heavily involved in the content creation, visual conceptualization, and design execution for each. Allison thrives in a fast-paced environment and can work in cross-functional teams as well as independently. She is self-motivated, approaches work with a can-do attitude, and is driven by her own desire to produce beautiful work. -
Education
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BS Multimedia Studies with a Concentration in Graphic Design and a minor in BusinessNortheastern University2007 - 2011• Graduated with Honors • Student Representative during the planning and construction of the new Northeastern College of Arts Media & Design • Sigma Delta Tau Sorority; National Advisor (post-college), President, Vice President, and Website Chair • Order of Omega Honor Society; Vice President
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Experience
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Freelance Marketing & DesignAllison Romanillos TkachenkoCharleston, SCNov 2014 - Present (6 years 4 months)• Visual/Graphic/Web Design for various companies from Financial Institutions to Startups
• Design implementation for reports, promotional documents at a non-profit consulting firm
• Assist in the development of brand elements during the early stages of various small businesses
• Create bespoke designs for special events including invitations, stationary, signage, greeting cards and infographics -
Owner / DesignerInvites By AllieCharleston, SCAug 2014 - Present (7 years 2 months)Invitations, Stationery & Events Designer; Etsy Shop Owner since 2014 (part-time)
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Senior Graphic DesignerNew York, NYJun 2016 - Apr 2018 (1 year 10 months)• Manage, execute, and implement design campaigns across print and digital media, collaborating with senior marketing managers, project managers, copywriters, and digital experts.
• Balance time-sensitive quarter-end production work with design requests for cross-functional marketing campaigns, ads, brochures, and client-facing presentations.
• Conceptualize and implement design campaigns across print & digital via email templates, landing pages, digital advertisements, mailers and more.
• Rework financial data to engage audiences and produce easy to understand visuals in a more efficient manner.
• Oversee Junior designers to ensure direction of company look & feel is being implemented through various stages of design. -
Graphic DesignerStandard & Poor's Ratings ServicesNew York, NYMar 2015 - Jun 2016 (1 year 3 months)• Strategize with analysts and creative director to create infographics and digital assets that translate statistical data into visuals published in high-profile reports, social media and news outlets.
• Conceptualize and produce visual event designs assets (digital and print)
• Create digital ads, social media imagery, marketing slicks, wireframes for email newsletters, fact sheets and brochures -
Associate Consultant, Client ServicesActon, MAOct 2011 - Mar 2015 (3 years 5 months)As a corporate training consultant and go-to in-house graphic designer, I excel in facilitating conversations with both internal and external clients to translate problems into visual solutions. As an experienced project manager, I live the iterative process of a project, from conceptualization to implementation on a daily basis. Working for and alongside clients provides me with invaluable business experience that couples well with my creative nature.
I thrive under the pressure of creating unique designs within a set of strict branding requirements. I have worked with multiple clients and for each I have been challenged to adapt to their specific brand. I have successfully created sub-brands for programs underneath those given specifications to appeal to certain groups of personnel and events. Within small teams, I have successfully developed a year-long training program, multiple week-long training programs, and a two-week engineering management seminar. For each of these programs, I was responsible for creating a strategic brand to be infused in the core learning competencies, presentation decks, event design, program-specific web pages and various printed materials.
• Co-lead the branding and design for an engineering seminar with 200+ managers and executives, adhering to clients’ corporate branding requirements and budget constraints.
• Actively project managed the iterative development process of sales training eLearning programs from initial wireframing and content discovery to final publishing using Adobe Captivate.
• Designed digital and print materials including workbooks, brochures, presentation templates, graphic facilitation scrolls, whitepapers, conference booth designs, and more.
• Coordinated all aspects of sales, management, and leadership training workshops within a cross-functional team from research to branding and design to logistics and delivery. -
Graphic Design AssistantNorwood, MAJan 2010 - Aug 2011 (1 year 7 months)Collaborating within an in-house design team for a global engineering company quickly introduced me to the challenges of translating complex business and technical concepts into beautiful visuals intended for a diverse audience.
• Assisted in the development of the corporate branding identity guide by helping to identify essential brand components, create templates to be used company-wide, and develop design standards to be used as a baseline for all marketing (internal and external) materials.
• Created and maintained digital and print material for tradeshows, website, clientele, etc.
• Assisted in the development and production of web pages, photo shoots, and flash videos for the web.
• Re-touched, edited, and enhanced photographs for use in marketing and promotional material.
• Managed internal Design Library, photo database, and MARCOM Sharepoint site. -
Video Production Assistant and Camera OperatorNortheastern University AthleticsBoston, MASep 2010 - Dec 2010 (3 months)Working in a real-time, fast-paced and high-visibility environment equipped me with the vital skill of working smart as a team under pressure.
• Captured crucial moments during sporting events using advanced professional cameras and software.
• Managed live statistics, video, and audio streaming to online broadcast and instant replay systems.
• Executed tasks as a team during high-pressure settings to successfully produce a smooth deliverable.
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Awards
Gold ACE award winner; McGraw Hill Financial
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Affiliations
AIGA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@artka, member since 2014
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Following 5
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Followers 3
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