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Braun Hand Blender

“Bring back the aesthetics and quality of Braun’s 70’s Golden Age appliances to the today’s modern cuisine innovator, improving ergonomic factors and merging successful design details of the past into today’s context.”

The final design blends a contemporary aesthetic with successful details found in classical Braun appliances of the 70’s such as rubber dots to improve grabbing and classical vents of Braun products. Traditional Braun colors were applied in the blender details.

Alfredo Ruiz
Industrial Design & Research Cincinnati, OH