Project Brief
The sitemap of the revamped property of Yahoo! Homes. The india team ( I as the interaction designer and another member as the visual designer ) worked on Home Products and My Hub portion of the site.
Exploration of the products landing page. The main consideration was having a big Hero Module to grab attention followed by category listing.
This exploration was done with a slim hero and featuring few products from the editor chosen categories.
Category product listing exploration.
Category product listing exploration ( bigger tiles )
Competitive analysis was done across various popular home sites. Sample of a product preview competitive analysis
Competitive analysis of product tiles.
Competitive analysis of filters during the shopping experience.
Finalised category page, each product card listed on the category page underwent iterations to decide on the font sizes of various elements of product information ( product name / price / description )
The list view of the product card, this view allows greater details to be exposed about each product.
Explorations of My Hub Page. My Hub acts as a repository for ideas and products for inspiration by the user.
Exploration of day zero scenario, when my hub is empty, with no project folders.
Day zero scenario of product hub page. Some default folders are listed to help the user get started along with instructions of how to add content to these folders. The empty folders act as a point of beginning for the user to start making his collection.
Example of an exploration of the product detail page. Multiple such detailed exploration were done about placement of price & rating, social bar, table view of specifications, etc.
Finalised product detailed page for beta launch.
Instance of detailed design specifications delivered to the engineering team for Devlopment.
View PDF
A detailed user study was conducted before the beta launch to validate the designs. The findings cannot be shared due to policy constraints.
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Yahoo Homes

The one stop destination to fulfill needs , aspirations and inspirations for my home. The larger goal was to be a market differentiator by encompassing the full customer lifecycle.

Arunima Saboo
User Experience Designer Mumbai, India