Car Crashes

Car Crashes - Automobile accidents are the leading cause of death for Americans under age 35. They are the cause of 42,000 deaths and 3 million injuries annually costing America nearly $250 billion. Yet, despite these startling statistics most Americans remain apathetic toward the issue—often unable to fully comprehend it.

This series of four spreads amplifies the message by transforming abstract data into accessible visual information. Focusing on relevant personal information that strikes popular appeal.