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Project Book

This book was designed while attending Full Sail University under the Media Design Masters Program. I chose Bikram Yoga as the company I wanted to re-brand. I found Bikram although it has a huge following also needed its benefits to reach a larger number in the communities around. The following pages will show you the steps used to complete the project. Starting with moodboards and a toolbox that contained the color palette used throughout. Typography, photo selection, logo development and lots more….