Our current dimensional sign after a little spring snow. Designed out of PVC and vinyl, and framed with antique wagon wheel spokes which I found.
We seek unique, artistic front of house staff with a bit of quirk and flare. Here's a hand-made ad we've used both in-house and online to appeal to our ideal type of servers. It worked!
Advertisement in a program for an event which was catered by the restaurant.
Surprise- it's your birthday! You're celebrating at Rustic Roots tonight. First things first- what would you like to drink?
We serve a damn good bloody mary, and were nominated by VT's best paper for best in the state. Here's our ad to encourage folks to cast their votes.
Branding fun with laser-etched veggies! Not for consumption purposes.
In the spring of 2016, everyone on our staff was an artist- so we seized the opportunity to host an employee art show! It was a very eclectic mix on display, but once you realized what the common denominator was, it made for an extra special exhibition. Each letter in this ad teases a different employee's art style.
E-mail and social media promotion for Valentine's Day 2016. Also created a web banner and facebook cover photo to match this promotion and drive our audience to make reservations. We avoid the foo-foo and cliche around here, so that year's ad was a bit on the dark & sultry side.
We ran "Paint & Sips" at our place for a few months, which turned out to be a huge success!
Promotional graphic for small plates.
A promo graphic for one of our in-house art shows which I curated, featuring the abstract works of 8 local artists. All of the paintings used magenta in their palettes. We needed this energy during the last few months of winter in Vermont! Each letter in this graphic teases a different painting in the show.
We love impressing our guests down to the smallest detail. Each guest at our private parties gets a unique personalized place card and custom menu for the evening.
Hand-made hiring ad for both kitchen and dining room staff. Used to promote jobs both online and in-house.
Simple awareness ad with alternate logo design to promote the reinstatement of our dinner services.
Our website homepage.
A call to artists for our annual benefit art show, the heART Show!
Graphic for cross-promotion with a local kitchen store.
Our original laser-etched maple sign, which I designed, hand-stained, assembled and hung.
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Rustic Roots Branding
Complete identity for Rustic Roots, a craft eatery in Shelburne Vermont. Work in progress, down to the smallest detail. Inspiration from vintage & industrial design. I also curate 6 local art shows in the space.
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