The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
The goal of this project was to design the new Godiva story by launching a 1,000 square foot retail store that would represent the brand uniquely to a younger consumer. In order to create an innovative experience while highlighting the products, indulge was chosen as the concept. The concept was reiterated by curvilinear elements, smooth textures, low lighting and a rich color scheme. The program included refrigerated cases, freestanding and wall units, a theater, serving area, and a cashwrap.
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Godiva Retail Project
Ashley Weatherstone
MFA Interior Design Student Atlanta, GA