Hot 97 Outdoor 1 (Billboard) - Solution: select a radio station, find their unique benefits, then create two outdoor ads, and a magazine spread.
INSIGHT: HOT 97 is the only Hip-Hop and R&B station in New York that gets EXCLUSIVE RIGHTS from artist to play their music before any radio station, mix tape, or DJ.
IDEA: Create a campaign that shows HOT 97 is the only New York station that gives listeners "EXCLUSIVE VIP ACCESS" to music before anyone else.
HOT 97 Outdoor 2 (mobile ad) - Solution: select a radio station, find their unique benefits, then create two outdoor ads, and a magazine spread.
INSIGHT: HOT 97 is the only Hip-Hop and R&B station in New York that gets EXCLUSIVE RIGHTS from artist to play their music before any radio station, mix tape, or DJ.
IDEA: Create a campaign that shows HOT 97 is the only New York station that gives listeners "EXCLUSIVE VIP ACCESS" to music before anyone else.
HOT 97 Magazine Spread - Solution: select a radio station, find their unique benefits, then create two outdoor ads, and a magazine spread.
INSIGHT: HOT 97 is the only Hip-Hop and R&B station in New York that gets EXCLUSIVE RIGHTS from artist to play their music before any radio station, mix tape, or DJ.
IDEA: Create a campaign that shows HOT 97 is the only New York station that gives listeners "EXCLUSIVE VIP ACCESS" to music before anyone else.
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Hot 97 Campaign
INSIGHT: HOT 97 is the only Hip-Hop and R&B station in New York that gets EXCLUSIVE
RIGHTS from artist to play their music before any radio station, mix tape, or DJ.
IDEA: Create a campaign that shows HOT 97 is the only New York station that gives listeners
"EXCLUSIVE VIP ACCESS" to music before anyone else.