Solution: Create an exaggerated ad and poster for the Nike Mercurial SL soccer shoe.
I took the root word of Mercurial, which is "Mercury", named after the Roman god, then came up with the idea of the shoes allowing you to become a GOD!!!
Solution: Create an exaggerated ad and poster for the Nike Mercurial SL soccer shoe.
I took the root word of Mercurial, which is "Mercury", named after the Roman god, then came up with the idea of the shoes allowing you to become a GOD!!!
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NIKE Mercurial SL
SOPHOMORE PROJECT
PROJECT BRIEF: Create one magazine spread and one poster for the Nike's new Mercurial SL, showing the differentiation of the product.
CHALLENGE: No body copy, just visual.
RESEARCH: Mercurial's root word is Mercury. Derived from the Roman god Mercury, which was known for his quickness and speed.
INIGHT: With this boot made out of carbon fiber, makes it THE LIGHTEST boot ever. Allowing you to be THE FASTEST athlete ever.
As a result, giving you god-like abilities, thus the name Mercurial.