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Box prior to opening, second red triangle is located on opposite backside.
First level of the box contains the square invitation card with the business card holder.
At the third stage in the box is the folded box divider and the candy bag holding black licorice (symbolizing tracks).
Empty candy bag to highlight the candy bag label
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Altoz GIE+EXPO 2016 Press Event Invitation

This was a collaborative project with another designer at Altoz. We had less than two weeks to go from concept to final product. The purpose of this piece was to invite press and other media outlets to Altoz's press conference at GIE+EXPO announcing the Altoz TRX tracked zero-turn mower.

The box needed to be engaging yet still convey the message to come to the press event, plus safely hold black licorice candy. Items created included:
Red Triangle Decals (2 per box)
White Altoz Decal
Square Invite/Business Card Holder
Folded Box Divider
Candy Bag Label