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Nissan CityForward--Re-branding--Spec Work
To help Nissan create a lifestyle sub-brand that encompasses the company's attitude toward the future of transportation, particularly in the city.
To engage the millennials in a meaningful way and encourage them to participate.
Our Approach:
Re-think the battery. Re-think car sharing.
What we suggest?
An app-driven, sharing focused public transportation network of electric cars, bicycles, and taxis all powered by a swappable battery system.
So..,
Share rather than own.
Swap batteries quickly when you need.
Go where you want, and when you want
