Allison Werner

Objective - I used this self guided study to create a strategy for eliminating disposable bag use

Reusable Bag- Self Guided Strategy Project - I created a learning plan that focused on: General shopping trends Bag consumption Bag perception

Reusable Bag- Self Guided Strategy Project - These are select photos from the shop alongs which focus on the shopping journey

Reusable Bag- Self Guided Strategy Project - Participants placed bags in a spectrum based on: Sustainability Structure Durability Price Convenience

Card Sort - Cards with positive and negative terms were used to gauge users emotional responses to: Sustainability Structure & Durability Convenience Style

Co-creation: Design your own bag - Design Your Own Collaborative design activity focused on helping users articulate: What would thee ideal bag would look like? What features it has? How it is stored? How much would it cost?

Secondary Research based on understanding financial and legal constraints - Researched the financial implications and opportunities for reusable bag use for customers and store owners by Getting quotes for disposable and reusable bags from vendors Compared the prices of reusable bags Analyzed the average savings for a customer using reusable bags if a tax on disposable bags was issued Researched how markets outside of the US treat disposable bags

Journey Map - Mapped the “typical” grocery shopping trip noting opportunities and breakdowns

Store Mapping - Mapped the “typical” grocery shopping trip noting opportunities and breakdowns

Recipt & Bag Use - Analyzed items purchased and bagging patterns

Shopper Attributes - Mapped key factors that determine the way people shop

Personas / Archetypes - Created personas to understand shopping attributes and used these personas to create experience based solutions

Bulls Eye Framework - Developed a four step strategy to reduce pain points and promote habit forming among reusable bag users

Prototyping - Created prototypes which were tested in context