Rebranding flagship poster 1: Introducing the new logo and focus of Hillel Queens College, this poster was instrumental in transforming the public opinion of Hillel from that of a grungy, sketchy, fraternity-esque clique, to a fun and happening events center for the students of Queens College.
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Rebranding flagship poster 2: Introducing the new logo and focus of Hillel Queens College, this poster complemented the first flagship poster by adding a strong sense of inclusiveness, community, and friendship to the organization's public image.
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Hillel Brochure (outside).
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Hillel Rebranding Campaign
After an apparent disconnect between the improvements made to the Hillel of Queens College and the general student body, I initiated and executed a comprehensive rebranding campaign which transformed the public opinion of Hillel from that of a grungy, sketchy, fraternity-esque clique, to a fun and happening events center for the students of Queens College. I introduced a new logo (which I designed as well), and garnered tremendous support for the organization early on in the semester (our first event capped out at 367 people-- after only 3 full days of advertising).
Since then, my promotional materials have been shown to donors and students alike, to showcase what Hillel has to offer.
