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brand identity and package design
brand identity and package design - Created a unified design strategy using a related series of products, packaging and advertising.
Elements:
- logo design (personal hand stroke lettering)
- paperboard cartons and tin containers
- full color label wraps and adhesive seals
- chocolate ad campaign series
- food prep, styling, photo shoot art direction (photography by MHCCIM Digital Photography students)
- wrote, designed and produced 28-page book
