overview / inspiration - My senior thesis focused on brand and marketing research. The findings were then implemented into a identity for an upstart motocross team, named Dead Last.
brand and market research - My senior thesis focused on brand and marketing research. The findings were then implemented into a identity for an upstart motocross team, named Dead Last.
namestorming - My senior thesis focused on brand and marketing research. The findings were then implemented into a identity for an upstart motocross team, named Dead Last.
mark development - My senior thesis focused on brand and marketing research. The findings were then implemented into a identity for an upstart motocross team, named Dead Last.
brand application - My senior thesis focused on brand and marketing research. The findings were then implemented into a identity for an upstart motocross team, named Dead Last.
merchandising - My senior thesis focused on brand and marketing research. The findings were then implemented into a identity for an upstart motocross team, named Dead Last.
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senior thesis