Carl Allen Pro

Design Dragon’s First Product Offering for Optical Channels. Dragon’s distribution channels up to this point of the project were in traditional retail channels rangin from online to brick and morter locations like your local surf shop. The aim of this project was to expand the Dragon’s reach by creating an offering that elevated Dragon’s DNA to a premium aesthetic expected in mid-high pricepoint optical quality frames.

Primary Design Considerations
- Focus on the necessary components, no extra details.
- Transform Dragon’s brand principles into a optical launch collection that meets the high standards of custom made eyewear.
- Create a new DNA that can scale across multiple eyeshapes.

• Industrial Design
• Fashion Design
• Product Design