2011 - Present (10 years)
*Meet with clients to determine their vision and desired outcomes. Create branding materials including logo design copywriting and layout of literature. *Design and communicate a wide range of product concepts from market/trend research to rough sketches concept presentation CADs and final production.
Scottsdale AZ, United States
2014 - 2016 (2 years)
*Wrote created and presented sales training materials.
*Designed, wrote, sourced and managed the creation of new product displays and marketing material. Worked with suppliers to address project details, costs, quality issues and production timelines. *Planned for industry expos, designed/sourced the Schwinn booth and all displays. Wrote, designed and distributed all pre-show and post-show email marketing campaigns (via Mailchimp) and press releases. *Communicated and traveled with sales people, training reps and customers in product knowledge.
DIRECTOR/DESIGNER, PRODUCT DEVELOPMENT
CRAFTMADE INTERNATIONAL INC.
Coppell TX, United States
2001 - 2011 (10 years)
*Collaborated with key members of Sales, Marketing, Graphics and Photography to shape and deliver product copy, new logos, product photos, catalogs, web content, signage and other collateral for success in various distribution channels. *Initiated and executed a customer research questionnaire to understand needs of retail showrooms and assess the commercial potential of new product designs. This became a pillar of our development process. *Shepherded multifaceted projects from ideation to final product rollout, setting timelines and stage gates to deliver on time and on budget. *Established product development priorities, processes, design standards and budgets while ensuring that the PD team understood and adhered to them. *Teamed with V.P. of Sales to continually assess sales performance of entire product assortment and manage end-of-lifecycle for older products and propose solutions for under-performers. *Presented new product introductions to our national sales force, providing training and sales support materials.
DESIGNER, LIGHTING & FURNITURE
San Francisco CA, United States
1998 - 2001 (3 years)
POTTERY BARN *Collaborated with design manager and merchandise department to develop new, top-selling lighting concepts for each season. *Developed and presented designs from rough sketches, presentation drawings, to technical drawings. *Maintained development status and timelines for each project and kept merchandise department up-to-date on all phases of product development.