Brittany Depezynski

Blues and Shoes is one of the fashion boutiques owned by Ragz Dressware Inc. This boutique specializes in bohemian fashion as well as providing a personal stylist for every customer. In order to brand and create a web presence for the store I began by creating a unified look that embraces fabric, and the merchandises design in the graphics. Here is the custom designed background image for Blues and Shoes clothing boutique's blog. I also wrote all of the original content from Jan 11th 2012 until April 27th 2012, as well as photographed and edited most photos. http://bluesandshoes.wordpress.com/
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In keeping with the bohemian feel the Facebook fan page maintains the same bohemian, shabby-chic look while showcasing some of the clothing. Aside from the design, I also maintained the Facebook page with unique content, styling models for photos to showcase products, reach out to customers and responded to any questions or concerns. The strategy for the Facebook page was to keep the content light, fun, informative in the fashion/beauty industry, and create a store 'personality' that speaks to the free spirited creative young woman. I maintained the Facebook account from Nov 2011 to April 30 2012 https://www.facebook.com/bluesandshoes
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Custom designed Twitter background for Blues and Shoes fashion boutique in Carlsbad, CA. Blues specializes in Bohemian and 'beach' style fashion, as well as provides a personal assistant to every customer. I maintained the Twitter account, posted unique content, as well as relevant external links from Nov 2011 until April 30th 2012. http://twitter.com/bluesandshoesca

In-store business card distributed to customers to encourage social networking interaction, as well as convenient contact information

In-store flyer placed in dressing rooms to encourage more Yelp and social interactions, real time reviews.

Every week I'd have a small photo shoot to create a catalog-style graphic that would showcase entire outfits and their pieces. Blues and Shoes specialize in bohemian and vintage-inspired fashion and shoes. These photos were used for social media and blog posts. Photography, photo editing, styling: Brittany Depezynski Fashion provided by: Blues and Shoes in Carlsbad, CA Model: Kelly Flournoy

Every week I'd have a small photo shoot to create a catalog-style graphic that would showcase entire outfits and their pieces. Blues and Shoes specialize in bohemian and vintage-inspired fashion and shoes. These photos were used for social media and blog posts. Photography, photo editing: Brittany Depezynski Styling: Brittany Depezynski, Blues and Shoes Fashion provided by: Blues and Shoes in Carlsbad, CA Model: Brittani

The Beat Clothing is the third store owned by Ragz Dressware Inc. The Beats merchandise relates to an edgier, more rock savvy target market. The visual vibe of the merch is matched with the tone of the content. Designed custom blog header and set up layout. Photographed and edited all photos, as well as wrote all content from Dec 2011 to August 27th 2012. http://thebeatclothing.wordpress.com/

Every week I'd have a small photo shoot to create a catalog-style graphic that would showcase entire outfits and their pieces. The Beat specializes in edgier, rocker influenced style and provides a personal stylist to every customer, for free. These photos were used for social media and blog posts. Photography, photo editing: Brittany Depezynski Styling: Brittany Depezynski, The Beat Clothing Fashion provided by: The Beat Clothing in Carlsbad, CA Model: Brittani

Every week I'd have a small photo shoot to create a catalog-style graphic that would showcase entire outfits and their pieces. The Beat specializes in edgier, rocker influenced style and provides a personal stylist to every customer, for free. These photos were used for social media and blog posts. Photography, photo editing: Brittany Depezynski Styling: Brittany Depezynski, The Beat Clothing Fashion provided by: The Beat Clothing in Carlsbad, CA Model: Brittani