Audi Technical Recruitment Program - Audi’s dealers were unable to attract potential technicians to employ.
First, a segment of the population was identified as prime candidates. A theme was then developed which was attractive and informative, while still fitting into the parameters of Audi’s general look and feel. The materials were used to get the attention of perspective recruits, as well as the way in which Audi’s dealers conducts business.
Faygo Iced Tea Packaging - I was given the task to design Faygo's first entrance into the iced tea market. Through the use of market research and competitive brands, I was able to identify the key elements that the research indicated. Once the basic packaging design was approved I then completed the design of a family of seven package labels. The labels featured different earthy landscapes to follow the theme of the initial label.
Stout Risius Ross Annual Report - The brochure for Stout Risius Ross was a culmination of many different ideas and challenges. The brochure needed to communicate the aspects of the year in review. Also, it needed to act as a marketing tool to attract new clients to the firm and show the growth of the company to all it’s existing clients. To achieve the goal of the brochure, I needed to create a cover design that covered all aspects of the assignment
Great Lakes Claims Service Ad - In the auto insurance claims industry, cost control is of the upmost importance. Communicating expertise in this area can be a daunting task. The marketing materials asked insurance executives to look at the way they were currently doing business, while offering an effective alternative. The successful campaign included brochures to direct mail, and advertising.
Faygo Trade Ad - The ad was created to help Faygo Beverages launch an updated line of 24 oz. packaging. The key to the ad was to show the profitability of Faygo products in convienence stores.
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