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Corporate Identity - Jaunty Azita

A new fashion retail brand is now launched in Hong Kong, which sells causual and smart wear for Women. Its Target customer was set between age 25-29 women, who are work adults that wanted to bulid personal image or change her dressing style. Helping them to improve social life or finding job opportunities in the community. Price of the clothes sold in the new fashion retail brand will be at a middle price level. About HKD500 for top and HKD1500 for dress. The brand wants to give customers the feeling of chic, smart and fashionable. Similar bench marks are Zara, I.T., AX, bread n butter etc.

POSITIONING
A fresh and relaxing new retail fashion brand in Asia.

Mandy Li
Hong Kong Freelance Graphic Designer / Book Designer / Illustrator Hong Kong, Hong Kong