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Reflex - New Tee Corporate Identity

This project aimed at buliding a sustainable trendy Tee-shirt brand, which provide high qualitytee-shirt printing technology with limited edition.Nowadays tee-shirt not only acts as labour’s sweater, but an expression of different cultures, athinker or even the voice of a certain age period. T-shirt is a form of personal expression andstyle. It also became a medium for net-working and advertising. Any imaginable combination ofwords, arts, photographs on T-shirt will give people its unique message.Thus T-shirt plays an important role on different aspects, educational, cultural, commercial andleisure. It already became an indispensable item in this age which explodes in the media developedinformation.

Mandy Li
Hong Kong Freelance Graphic Designer / Book Designer / Illustrator Hong Kong, Hong Kong