• Stream
  • Portfolio
  • About
Total Cereal Redesign

The goal of the redesign was reposition Total to become more relevant to the “boomer” population. These consumers want their cereal to not only taste good, but to be good for them as well.The redesign focused on driving heightened taste appeal while clearly delivering the health benefit: Vital Nutrients for Your Mind and Body.

Available
Freelance
Ben Garthus
Freelance Art Director New York, NY