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Promotional Print Ad: Confidence. This ad was an extension of the promotional radio campaign I worked on at the beginning of 2008 -- a "Get back to great" promo for the new year -- while maintaining the benefits-driven messaging of the overall campaign.
Lifestyle Family Fitness Billboard Ad 1: Yoga. Intended to empower and inspire the target on their drive home from work, hoping to change that to their drive to the gym from work!
Lifestyle Family Fitness Billboard Ad 2: Bike. Reminding the target on the road that, whatever their yesterday was, today can be better.
Lifestyle Family Fitness Billboard Ad 3: Kick. Intended to empower and inspire the target on their drive home from work with the concept that "clocking out" is more than leaving work for the day.
Lifestyle Family Fitness Brochure (Inside Panels). This portion of the brochure highlights the three paths available to members: Lean, Healthy, and Strong. Each path includes professionally developed classes, equipment, and other resources to help members along the way.
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Lifestyle Family Fitness Integrated Marketing Campaign

Client: Lifestyle Family Fitness :::: Medium: Outdoor, Radio/TV Spots, Brochure, Print Ads :::: Audience: Health- and Fitness-Conscious Adults, ages 18 to 55 :::: Objective: Lifestyle Family Fitness, now part of LA Fitness, entrusted Schifino Lee with evolving their brand and managing promotions to increase membership and strengthen customer loyalty. We did everything from motivational radio and TV spots to a script for the phone line’s on-hold audio track. The following billboard ads feature headlines I developed meant to empower and inspire the target on their drive to or from work. The brochure is a continuation of this strategy, going into more detail about LFF’s extensive offering.

Available
Freelance, Full-time
Ben Grant
Writer / Strategist / Researcher Springfield, MO