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Purina Puppy Chow Folder & Insert

We were tasked with updating Puppy Chow's existing adoption kit to be more engaging for puppy adopters. The objective was two-fold: 1) Remind the reader that puppies need puppy food for their first full year, and 2) Drive them to Puppyhood.com, the go-to place for all things puppy.

Freelance, Full-time
Ben Grant
Writer / Strategist / Researcher Springfield, MO