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BLANCA

The goal of this project was to create a fashion eyewear inspired women's size frame without compromising the performance attributes of the goggle. The process began with in-depth consumer and future fashion trend research used as a gut check against our initial 2D concept directions. With a direction chosen, we began vendor selection, 3D modeling, and fit studies. We worked w the vendor to also create an ECO version of the goggle.

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Benjamin Pritz
Sr. Industrial Designer Los Angeles, CA