Key Sketch
Final design direction model
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ENGINEERED FOR PERFORMANCE

The 3QTR AIR was an unbriefed passion project. While designing the FULL AIR, I presented to the team the 3QTR concept. By utilizing all of the same components, replacing the injected chin bar, and only tooling the injected 3QTR protection, I was able to convince merch that this helmet needed to exist. The 3Qtr-Air Mips is based on the design features and technologies of the Full-Air MIPS but without the chin bar, making it even more adapted to keeping you cool and comfortable when pedaling. The best projects are the ones never briefed and brought into existence.

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Benjamin Pritz
Sr. Industrial Designer Salt Lake City, UT