STREET SMARTS

The HUB is Bell's answer to the urban commuter helmet. This project began with a ton of sketches, half scale foam models, and then quickly went into 3D. Numerous half and full scale models were 3D printed and evaluated for fit, aesthetics, functionality, and integration of other in-molded plastic parts. Working closely with engineering the helmet was then further refined, scaled, and detailed. The result is a unique helmet with similar features to high-end helmets, but re-imagined for the streets. Whatever you're wearing the HUB adds style.

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Benjamin Pritz
Sr. Industrial Designer Santa Cruz, CA