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An infographic is a form of visual communication meant to capture attention and enhance comprehension. In this era, “infographic” has become the broadest descriptor of a specific type of visual communication that includes graphics showing data, copy, or both
Data visualization is, simply, a visual representation of data. We consider it an artistic science, as it uses design aesthetics to increase data comprehension, synthesis, and ultimately recall. Whether you’re looking at meta patterns or single data points, data visualization translates that data into a visual language you can easily and instantly understand. In the age of big data, this is especially important. We need to both make sense of numbers and be able to easily share the story they tell.

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Ben Kirkby
Graphic Designer Hull, United Kingdom