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The project consisted of designing 20 luxury haircare and styling products, the creation and direction of the launch advertising campaign, photoshoots, and the design of all collateral and promotional material. The new lines are available at Shu Uemura boutiques, salons and spas worldwide.

The project consisted of designing 20 luxury haircare and styling products, the creation and direction of the launch advertising campaign, photoshoots, and the design of all collateral and promotional material. The new lines are available at Shu Uemura boutiques, salons and spas worldwide.

Bergman Associates creates L'Oréal's
VIVE PRO branding and packaging...

Robert Bergman was personally commissioned by L'Oreal's CEO Jean-Paul Agon to design L'Oreal Paris' Vive Pro brand. The project included the design of all packaging, branding and graphic standards. The line contains 35 products including shampoos, conditioners, and leave-in treatments and is sold in retail outlets where L'Oreal Paris products are sold. The full line can be seen at www.vivepro.com
The project consisted of designing 20 luxury haircare and styling products, the creation and direction of the launch advertising campaign, photoshoots, and the design of all collateral and promotional material. The new lines are available at Shu Uemura boutiques, salons and spas worldwide.

Bergman Associates has created a new sub-line of products for the L'Oreal Professionnel brand - the Texture Expert range launches globally during the next year and will become the worldwide cosmestyling range for L'Oreal Professionnel. The products will be merchandised beside L'Oreal Professionnel's existing Serie Expert line of shampoos, conditioners and treatments.
Bergman Associates has created a new sub-line of products for the L'Oreal Professionnel brand - the Texture Expert range launches globally during the next year and will become the worldwide cosmestyling range for L'Oreal Professionnel. The products will be merchandised beside L'Oreal Professionnel's existing Serie Expert line of shampoos, conditioners and treatments.
Robert Bergman was asked personally by CEO Jean-Paul Agon to modernize the L'OREAL brand Maybelline - its branding, packaging and advertising. "It was an exciting challenge.... to reposition the world's number-one cosmetics company. Its products touch so many people - bringing design directly to so many people's lives... the brand was clearly in need of evolution - it was a creative director's dream project," says Bergman.

The project consisted of designing 20 luxury haircare and styling products, the creation and direction of the launch advertising campaign, photoshoots, and the design of all collateral and promotional material. The new lines are available at Shu Uemura boutiques, salons and spas worldwide.


Robert Bergman was asked personally by CEO Jean-Paul Agon to modernize the L'OREAL brand Maybelline - its branding, packaging and advertising. "It was an exciting challenge.... to reposition the world's number-one cosmetics company. Its products touch so many people - bringing design directly to so many people's lives... the brand was clearly in need of evolution - it was a creative director's dream project," says Bergman.


The project consisted of designing 20 luxury haircare and styling products, the creation and direction of the launch advertising campaign, photoshoots, and the design of all collateral and promotional material. The new lines are available at Shu Uemura boutiques, salons and spas worldwide.

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