Betsy Cypert

A sell sheet/flyer for Toddy Gear's lower-price promotional cloth offering

A spread from Toddy Gear's catalog, featuring a new product, Zip Pouches.
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The "Home Slice" Collection of Toddy Gear's Toddy Towels

The "Home Slice" Collection of Toddy Gear's Toddy Towels

This was a design for materials our design team will use in proofing products for our clients. It's appropriately scaled, including hem, stitch, and fold lines to easily incorporate client artwork and provide a simple mockup of the finished product.

Promotional materials for IBM: microfiber cloth and custom packaging.

Invitations for our company's holiday party: I handled this from concept to print, including photo manipulation, typography, and copy editing. The microfiber cloth was used as a gift for guests, as well as promotion for our new packaging.

CTA Advertisement for a local nonprofit
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Suave Dry Shampoo project part 1/3: Mona Lisa. By giving famous historical female figures "modern" hairstyles, the message is that this product would allow women to forgo the fussy trappings of beauty. Photoshop alterations and copy were completed by myself.

Suave Dry Shampoo project part 2/3: Marie Antoinette. By giving famous historical female figures "modern" hairstyles, the message is that this product would allow women to forgo the fussy trappings of beauty. Photoshop alterations and copy were completed by myself.

Suave Dry Shampoo project part 3/3: Anne Boleyn By giving famous historical female figures "modern" hairstyles, the message is that this product would allow women to forgo the fussy trappings of beauty. Photoshop alterations and copy were completed by myself.

To promote a local Animal Shelter's bowling fundraiser. The palette was chosen to complement the existing logo and reinforce the brand. Playful graphics and typography hint at the nature of the event, and the philosophy of the organization.
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For a corporate fundraiser featuring in-house talent, hosted at a local rock n' roll themed bar.

Collateral materials for a gubernatorial run in Chicago

For the annual Clayton, Missouri street food festival. Loose illustration and casual fonts indicate that while this affair is about fine food, the atmosphere is casual!
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