Community Markets - Redesign of logo, more modular and distinctive.
Voilà Hotel Rewards Identity - Hospitality Marketing Group launched a rewards program featuring a network of distinctive hotels throughout Europe, the Middle East, and Asia. The logo colors and architectural use of letterforms were vital to the expression of the Voila brand: minimal, clean and open. Integral to promoting the brand was the choice of paper for the business cards, 100% post-consumer waste paper certified by the FSC.
Voilà Hotel Rewards Identity - The creation of a corporate stationery system was also part of the first stage of launching the Voilá brand. The same motif was also applied to a form letter suite used for correspondence with Voilá members.
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Identity
Elizabeth (Betsy) Ho
Creative Director, Back in tha Day Putnam Valley, NY