Rubbermaid Carts

During a period of challenged sales and profitability, due to growing Asian imports at the low-end, and European at the high:
- Led the Marketing effort to develop an entire new line of cleaning carts.
- Devised a plan to launch 12 new carts from a single set of tooling, spanning 4 user segments:
- Healthcare
- Janitorial
- Hospitality
- Recycling
- Goals of doubling janitorial cart segment market share globally within 5 years; raising ASP and gross margin.

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Bob Lauer
Marketing and Industrial Design Director Charlotte, NC