The apple shaped logo, as well as the apple core shape and colors of the packaging reinforce the Red Rebel's Hardcore Cider brand.
The 4 bottle carrier can be displayed with all four bottles facing forward, or folded in half to have two bottles behind the other two. This simple folding rectangle gives this Crisp Apple Cider significant shelf presence.
To remove the bottle from the packaging, you simply lift up and pull outward. This minor extra step from a regular six pack carrier can increase theft prevention.
Dieline with graphics
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Red Rebel's Hardcore Cider
Red Rebel's Hardcore Cider is a fictitious brand created for the 2014 Packtastic Student Design Competition. This project received an Honorable Mention for innovative and sustainable material use, product interaction, and clever graphics.
