Above the Fold: Andrea Moresco, Illustrator/Graphic Designer
In Above the Fold, we spotlight individual members of Coroflot's vibrant creative community. The idea is to take you behind the scenes and inside the minds of talented Coroflot members who we think are doing exceptional work. Coroflot was created by designers, for designers, and Above the Fold is the place where we can talk to creatives about work that we not only love, but think you'll love too!
The line between art and design is often a blurry one. Italian Illustrator and Graphic Designer Andrea Moresco takes pleasure working in that blurry area. On the one hand, he is an artist in the truest sense, one who has shown his pieces at galleries, but on the other hand, much of his work has been for specific professional purposes that fall more into the realm of design. Andrea has created everything from beer labels and logos to flyers, t-shirts, and album covers. No matter what he does, Andrea's work carries a distinctive artistic style that's often colorful and at times delightfully crude in a sort of cartoonish, underground comic way.
Was there a specific moment in life where you realized you wanted to pursue a creative path?
When I was a child, I loved laying on the roof and drawing battle scenes with soldiers, airplanes, and tanks for endless afternoons. [I liked] to play with Legos too, without following the rules of the construction schemes (like everybody). [That] was better than going out and playing football with the other children. I've always played football badly and I'm not so good with human relationships, but since primary school I've known that creativity is my space.
Who are your design heroes?
My "heroes" are: at first, the Italian comic book rock artist Andrea Pazienza. Then I would say Moebius, [Robert] Crumb, Professor Bad Trip, Filippo Scozzari, Benito Jacovitti. Everyone who comes out of comics, even if I am not really fond of the genre.
Can you share some details about your most recent project?
Lately, I draw at random because I have not many buyers, unfortunately. I am going to undertake an artistic project in which I'm dealing just with works concerning music: posters, clothing, packaging and everything about the visual image. I collected all my works for musicians, DJs, clubs and labels under a project called "El Moro A.F.M. (Art For Music). For the first time I bought a domain elmoroafm.com, hoping that it will bring me good luck and work.
Do you have any projects coming up that you are particularly excited about?
As of now nothing exciting in view.
Walk us through some of your process for creating.
I don't follow any path; it's just the instantaneous following of imagination. The final work doesn't start with sketches or an initial idea. Inspiration comes along the way. Some of my favorite works are due to chance rather than to the right original idea.
What is your favorite project that you've completed and why?
My favorite personal project is "I.N.R.I.", an art installation that's inverted and cross-shaped, made of seven canvases developing into a sole draw. This is my favorite one because it represents a long creation process and self-analysis. The cross has no exoteric meaning but it represents burdens dragged during a particular period of life. Thanks to the time I have dedicated to this work, I have finally got rid of those burdens. "I.N.R.I." is not only a personal satisfaction but also a little artistic success. I was invited to expose it in a solo exhibition during the RoBot Festival 06 in 2013, an important electronic music and art festival in Bologna. If it had not been for this artwork, I would never have felt the emotion of having a car with a chauffeur at my disposition to carry works to the gallery. Considering the train trip in economic class with a ton of prints and canvases, it was a satisfaction.
What tools (physical or digital) do you find yourself using repeatedly?
Since I was starting in 2008, I work only in digital. Mouse and Illustrator are my pencil and my paper. Many people are astonished by the fact that my drawings are [created] with the mouse instead of the graphic tablet. I call my technique "mousechism".
Is there any work out there that you've come across recently that you've really loved?
I saw for the first time live the work of one of my favorite designers, Filippo ScÃ²zzari, of whom I mentioned as among my "heroes." The stroke, the style, and the colors make it seem so modern, [yet it appears] antiquated to many modern illustrators.
Do you have a ritual for getting in work mode (music you listen to, certain exercise, food you eat) aka a productivity tip?
I can work without time limits with the right music but if the project is boring, I usually watch [TV shows] and documentaries. It helps me to be more concentrated in some works that don't need much attention but only patience. Another ritual is to go out and chop wood when the client is dangerous for my mental tranquility.
Outside of your professional life, do you have any other creative outlets or hobbies?
When I turn off my computer, I [try to] avoid those situations and those people when there's the risk to speak only of art and creativity in every moment is high. I use to love to stay in this full-time artistic mode but now I prefer the isolation. It's dangerous for my professional life but it helps me to find, in the right moments, true inspiration from myself, and not the inspiration from others.
If you're stuck on a desert island and can only bring three (design) tools, what are they?
If I were stuck on a desert island, without electricity, food, and potable water, probably my last thought would be a design tool. [But maybe I'd have] a survival knife - I could become a master in wood engraving!
Do you have any tips for getting the most out of your Coroflot portfolio?
Sites like Coroflot are not so much about social networking, you should not load all the work that you have only to make more visits and contacts. Quality and not quantity is important for a good portfolio.
Note: This interview has been edited for clarity