Nicolas is founder and creative director of both Poke, a London based digital creative agency and Hulger, a boutique electronics brand. After graduating as a sculptor from Liverpool Art School in 1994 Nicolas has established himself as a progressive thinker and practitioner in the centre of the colliding worlds of

Peter Merholz is President and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path's ability to provide world-class consulting, training and public events. He is an internationally recognized thought leader on user experience.

Yves Béhar is the founder of fuseproject, an integrated design agency dedicated to the development of the emotional experience of brands through story-telling. The diverse experience and mediums practiced by the fuseproject design teams span products, environments, graphics, packaging, apparel and strategy. Béhar's designs and creative positioning is contributing to

Paul Budnitz is the founder of Kidrobot, makers and retailers of limited-edition toys and apparel. Fusing graffiti, fine art, industrial design, graphic design, illustration and music, Budnitz has turned his obsessions into an art, with three stores/galleries and numerous collaborations with artists of all disciplines. The designer-as-entrepreneur reflects both the