Chelsea is the head of the Communications Design Group at Ziba in Portland, Oregon. Over the past decade, she's grown her multi-disciplinary design team from 4 to 14 members, spanning the graphic, web, and interaction design disciplines, and produced award-winning work for clients like Procter & Gamble, FedEx, Nike, Pixelworks

Alex is a German architect and designer, currently working with several experimental architecture and construction collectives, including Paris-based Collectif EXYZT (recently featured on Core77 for their "futuristic low-tech" Southwark Lido project in London),Raumlabor-Berlin, environmental architects Cantercel, and the newly established Constructlab. 1. What do you look for when hiring a

Jason is co-founder with Derek Welch of urban vinyl supergroup UNKL, as well as the design consultancy Big-Giant. From their base in Portland, Oregon, UNKL has created some of the most celebrated characters in the urban vinyl genre, including UniPo,HazMaPo, and Sug, while Big-Giant has created print, identity and packaging

Nicolas is founder and creative director of both Poke, a London based digital creative agency and Hulger, a boutique electronics brand. After graduating as a sculptor from Liverpool Art School in 1994 Nicolas has established himself as a progressive thinker and practitioner in the centre of the colliding worlds of

Peter Merholz is President and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path's ability to provide world-class consulting, training and public events. He is an internationally recognized thought leader on user experience.