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Buell XB12S

XB12S - Study was done to give tools with which to optimize the product and to improve the decision of purchase. The BUELL® motorcycles are born of a differential history: they roar as a Harley-Davidson®. They're products of genuine sensations. In Buell they were wondering if the problem was the price. Did my solution happened for emphasizing the differential elements and make visible to re-project strongly the XB12S, and to return to inspire love in the genuine biker. The price was not the problem.

Josep Bolart Cortazar
Product and brand estrategies design Barcelona, Spain