OLN Outdoor Life Network - This is part of a series designed to re-energize interest in sporting shows among new and uninitiated viewers by appealing to the inherent danger.
Lysol Disinfectant Spray - This was part of a series that showed exactly how different germs live on the most innocuous surfaces (crayons, remote controls, bike handles), and in what kind of numbers...
Boddington's Pub Ale - Using the equity of iconography in a playful way, which the client adored.
O'My Personal Lubricant - Visually describes the how-to for a handy product without crossing a line. Designed as a magazine piece with a removable sample attached.
Corus Radio Edge 102.1 - Uneasy Listening was designed to take items associated with middle-of-the-road radio (baby food, cookie cutters) and destroy them. Very simple and effective.
Kokanee Beer - This was shot with an actual four foot tall hand-crafted model of a glacier and later rolled out into all sorts of in-bar collateral.
Strand Bookstore - This was one of a series designed to visually express the range of titles available at The Strand; a NYC icon that claims over eleven miles of books available.
Labatt Honey Brown - I worked on the branding, and then this teaser piece for the brand launch. Using the brand iconography to express a brand quality.
Jungle Cat World - This was a pro bono piece for a family run wildlife preserve, that we felt put a spotlight on the attraction in a non-obvious way.
Kokanee Beer - Kokanee is a western party beer, and the Downtime Dialed Up event was a promo wrapped around all kinds of great apres-ski events around Whistler focusing on good old fashioned Kokanee fun.
Aren't We Naughty - The client loved the cherry motif, so the job became a simple exercise of perverting them into helping the headlines emote.
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Brand Advertising