Think Wrong Book Design

Think Wrong: How to Conquer the Status Quo and Do Work That Matters teaches you how to use Future’s radical problem-solving system to reliably produce surprising, ingenious, and seemingly magical answers to your most wicked questions. This book provides new language, frameworks, and tools to conquer the status quo and drive change. The authors show how pioneering teams of people have cultivated ways to challenge both their brains and the culture at large. The introduction offers the fundamental groundwork of Think Wrong. The subsequent chapters present six practices developed by the authors—Be Bold, Get Out, Let Go, Make Stuff, Bet Small, and Move Fast.

5.5 x 8.5 in. 256 pages.

Michael Braley
Creative Director Lexington, KY