DM - self promo - life has thought me, that there is only one single attribute of our personality that limits us from our greatest potentials and our abilities to reach unimaginable heights of personal and professional achievements. that single element is called, EGO. the best thing we can do, to get the most out of this business - which is a beautiful sequence of collaborative effort of many - is to park our EGO outside, along the cars we may drive to work every day.
DM - new marketing 1 - life has also thought me, that despite of the best collective effort of a team, client and many others who might be involved on a project, the profession of advertising as we know it and as we still practice it today, is a huge waste. regardless of all the data being generated to prove it otherwise, we still don't know why one campaign soars while another one flops. it still remains the science of the heart with its secrets deeply embedded in us.
DM - new marketing 2 - life has also thought me, that despite of the best collective effort of a team, client and many others who might be involved on a project, the profession of advertising as we know it and as we still practice it today, is a huge waste. regardless of all the data being generated to prove it otherwise, we still don't know why one campaign soars while another one flops. it still remains the science of the heart with its secrets deeply embedded in us.
DM - self promo - experience and knowledge comes from the past. it's safe. it's out of date and the opposite of originality and innovation. being experienced means that you're a seasoned professional. you have done and seen a lot. it's often mistaken for creativity. well, it's not. it's only a routine. our business is full of professionals who do the same thing, day after day. you need to get lost once in a while in order to find a new route... out of the routine!
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SELF PROMO