front - celery generally comes as a large stalk in a bag. instead i chose to put it in a 4" x 3.5" package. it would serve as a nice accent to a child/adult lunch, a small snack box. it has the potential to extend & have trays of dip & peanut butter attached as well. it lists the nutrition facts, a recipe on the back, and references sam celery, a character for children directing them to the dole kids site.
back - sam celery directing the children to the kids site with a quick fun food fact & site address. on the back, a recipe for adults to make using multiple other dole products, also listing doles site address.
box within box - the outer box sleeve slides off to show the celery sticks inside a clear plastic zip bag wrapped in a dole binding inside of a clear box duplicate of the outer. this clear box is made of acetate & was printed directly on the acetate. if the outer box gets lost, then the consumer still has the inner clear box. if this box is thrown, dole is still branded with the wrap on the celery bag.
Dole Celery - Snack Package - the outer box sleeve slides off to show the celery sticks inside a clear plastic zip bag wrapped in a dole binding inside of a clear box duplicate of the outer. this clear box is made of acetate & was printed directly on the acetate. if the outer box gets lost, then the consumer still has the inner clear box. if this box is thrown, dole is still branded with the wrap on the celery bag.
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Dole Snack Celery
