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Yurbuds Packaging

yurbuds needed new packaging for our Signature Series and Adventure Series lines that would closely match our target demographic for each line.

The Adventure Series uses recycled cardboard as the main packaging material with a sleeve wraparound for high-quality printing. Our main objective was to make the packaging feel right at home in stores such as REI and Dick's Sporting Goods.

The Signature Series focuses on our Signature Athletes and needed to evoke athleticism, yet sleek elegance to parallel the design of the product itself. The product features reflective cloth cords. We paralleled this feature by using a metallic foil spot varnish on the package.

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Troy Brennan
Graphic Designer at Harman International St. Louis, MO