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Marlboro Endcap

I designed a supermarket endcap shelving system for Marlboro Vietnam. The primary purpose of the endcap shelving unit was to display the Marlboro branding. Tobacco advertising in Vietnam is prohibited so the shelving unit design must communicate the Marlboro brand. I put the shelves at an angle to maximize the storage capacity. I also developed a lighted display case on either side of the shelf.

Brian Rodrigo Llagas
Packaging Designer and Industrial Designer Melbourne, Australia