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Intricate illustrated elements were layered together to create an -in purpose- complex label that depicted the journeys of the Spanish explorer together with an engraved portrait and heraldic elements that surrounded the product name.
Cabeza de Vaca Rum Brand Identity

Santamanía distillery required the brand identity and label design for its new, premium & artisan rum Cabeza de Vaca, which pays homage to the Spanish explorer and the union of Europe & the Americas.

Freelance, Full-time
Brian Naylor
Senior Graphic Designer Jacksonville, FL