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Each label showcases the cacao's "single-origin" country –from which the chips are made of– using selected imagery distinctive of the area. The graphics remain simple, using a warm color palette and simple details to highlight relevant information. As a product window wasn't available for the packaging, a high resolution picture of the chips was used as background.
The backside, while showcasing more information, about the taste, the chocolate maker and production, continues to express a warm, craft and true artisan origin of the brand.
Label Design for Rebel Chocolates

Rebel Chocolates required the design & branding for its new b2b line of craft, single-origin chocolate chips. The challenge was to create a distinctive, appealing visual style that communicated the unique social & environmental responsible identity the brand has.

Freelance, Full-time
Brian Naylor
Senior Graphic Designer Jacksonville, FL