Sasquatch, also know as the lumberjack cruiser was designed to fit the personality of a capable, wild, adventurous, and untamed beast. The look speaks to our user's sense of individuality, ruggedness, and mountain-man crazy streak. Sasquatch is a 9-speed cruiser for rough riding.
Sand Crawler is a 3-speed cruiser that has a laid back, beach bum vibe. Decals were inspired by snow and beach apparel.
Sand Cruiser Concepts

Project Objective: Design two fat-bike concepts to be presented at Trek World 2012 as an innovation project.

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Brittany Harriman
Product Graphic Designer at Trek Bicycle Corporation Madison, WI