Fleischmann Hand Made Cookies

How to create a home made feeling in a ready-made mix cookie? That was the chalenge with this project. Fleischman brand is already full of options for ready-made mixes for all kind of cakes. So the opportunity came to fill a new spot at the shelves: home made cookies. And to create the perfect home made cookie you need chocolate chips. There is when Hersheys came in. This cobranding is perfect to deliver the best of this two worlds.

Bruno Singulani
Head of Packaging Design and Branding Rio de Janeiro, Brazil