Bryan Heredia

Insomniac Energy Drinks Front - A 3-pack energy drink design. One drink is supposed to be enough to last you the whole night. It is a 3-pack design because staying awake anymore than 3 nights in a row could drive you insane. This drink is popular from the junior high to the college student age demographic. The character face and logo was hand-drawn.

Insomniac Energy Drinks Back - The can design is very clean which brings the focus to the front and back graphics. The clean feel creates contrast with the rugged and raw nature of the Insomniac character and name. The back panel says that the drink is taken straight from the veins of the insomniacs in the psych ward. The slogan reads : Share the insanity. Drink Insomniac.